June 1, 2025

Authentic Selves: Reflections on Pride, Community, and the Retail Industry

Kicking off Pride Month with some gratitude. Sometimes the most profound moments of appreciation come from stepping back and recognizing what we might otherwise take for granted—the privilege of being genuinely ourselves in professional spaces.

Reflection from Retail Fest

Just wrapped up a week at Retail Fest, and it's got me reflecting on something pretty special about our industry.

The retail community is genuinely one of the most diverse and welcoming spaces I've had the privilege to work in. Across every conversation, panel, and networking session, I witnessed something beautiful: people showing up as their authentic selves, regardless of race, age, or sexuality.

This observation might seem simple, but it represents something profound. In many industries and professional contexts, there's still an unspoken expectation to compartmentalize aspects of who you are—to present a "professional" version of yourself that carefully excludes certain identities or experiences.

The Privilege of Authenticity

As a gay founder and CTO, I'm constantly warmed by my ability to be genuinely myself, both in the boardroom and beyond. That's not something I take lightly.

The word "privilege" here is intentional. Being able to bring your whole self to work, to speak authentically about your experiences, to mention your partner in casual conversation without hesitation—these aren't universal experiences, even in 2024.

Every time I can reference my husband in a business context without calculating the potential professional cost, every time I can wear my pride pin to a client meeting without strategic consideration, every time I can simply exist as myself in professional spaces—I'm experiencing a form of privilege that many in our community still don't have access to.

What Authentic Inclusion Looks Like

At Retail Fest, I observed what genuine inclusion looks like in practice. It's not just about diversity statistics or policy statements. It's about:

Casual belonging: When people can mention their same-sex partners in conversation without it becoming a "moment" or requiring explanation.

Representation in leadership: Seeing diverse identities not just in entry-level positions but in keynote speakers, panel experts, and C-suite conversations.

Intersectionality recognition: Understanding that people hold multiple identities simultaneously and creating space for that complexity.

Allyship in action: Witnessing people use their platforms and privilege to amplify voices that might otherwise go unheard.

The Business Case for Authenticity

While inclusion is fundamentally about human dignity and equity, there's also a compelling business case for creating environments where people can show up authentically.

Innovation through diversity: Different perspectives lead to better problem-solving and more creative solutions. When people feel safe to bring their full selves to work, they also bring their unique insights and experiences.

Talent attraction and retention: Top talent increasingly chooses employers based on values alignment and inclusive culture, not just compensation.

Customer connection: Authentic teams better understand and serve diverse customer bases. In retail, this translates directly to market relevance and customer loyalty.

Psychological safety: When people don't have to expend energy hiding parts of themselves, they can channel that energy into their work and contributions.

The Reality Check

I know there's still enormous adversity faced by so many in our community globally, and meaningful change requires constant, intentional work.

Even as I celebrate the progress I've witnessed in the retail community, I'm acutely aware that my experience isn't universal. Geographic location, company culture, industry sector, and countless other factors still dramatically impact whether LGBTQ+ professionals can show up authentically at work.

Global perspective: In many parts of the world, being openly LGBTQ+ in professional settings remains dangerous or career-limiting.

Intersectional challenges: The experiences of LGBTQ+ individuals also intersect with race, socioeconomic status, ability, and other identities, creating compounded challenges for some community members.

Generational differences: Younger professionals may have different expectations and experiences around workplace inclusion than those who built their careers in less accepting environments.

Industry variation: The progress I've seen in retail and technology may not reflect the reality in more traditional or conservative industries.

The Ongoing Work

Meaningful change requires constant, intentional work. Inclusion isn't a destination you arrive at—it's an ongoing practice that requires continuous attention and commitment.

Policy and practice alignment: It's not enough to have inclusive policies if daily practices don't reflect those values.

Leadership accountability: Inclusion needs to be championed and modeled by leadership, not delegated to HR or diversity committees alone.

Ongoing education: Understanding of LGBTQ+ experiences and needs continues to evolve, requiring ongoing learning and adaptation.

Amplifying voices: Those with platforms and privilege have a responsibility to lift up voices that might otherwise go unheard.

Building Inclusive Workplaces

For leaders and organizations committed to creating genuinely inclusive environments, here are some practical considerations:

Start with psychological safety: Create environments where people feel safe to be vulnerable and authentic without fear of professional repercussions.

Examine your language: Pay attention to assumptions embedded in everyday language and communication patterns.

Make space for difference: Don't just tolerate diversity—actively create space for different perspectives and experiences to be shared and valued.

Listen and learn: Center the voices and experiences of LGBTQ+ team members rather than making assumptions about what they need.

Address microaggressions: Create clear pathways for addressing subtle forms of bias and exclusion.

Starting from a Place of Inclusion

But I'm grateful and proud that in our corner of the world, we're starting from a place of genuine inclusion.

This starting point matters enormously. When inclusion is the baseline rather than an aspiration, it changes everything about how organizations operate and grow. Instead of trying to retrofit inclusion into existing structures, we can build with authenticity and belonging as foundational principles.

This doesn't mean the work is done—it means we have a solid foundation from which to continue building more equitable and inclusive professional communities.

The Ripple Effect

Here's to continuing to build workplaces and communities where everyone can bring their whole selves to the table.

When we create spaces where people can show up authentically, the impact extends far beyond individual comfort or career advancement. It creates ripple effects that influence:

  • The next generation of LGBTQ+ professionals who see possibilities for their own careers
  • Allies who learn how to better support their colleagues and friends
  • Organizational cultures that become more innovative and resilient
  • Industry standards that gradually shift toward greater inclusion
  • Societal norms that become more accepting and affirming

Pride and Progress

Happy Pride Month, everyone. 🌈

As we celebrate this Pride Month, I'm holding both gratitude for the progress we've made and determination to continue the work ahead. The retail community has shown me what's possible when inclusion becomes embedded in professional culture rather than treated as an add-on or afterthought.

Every authentic conversation, every moment of casual belonging, every instance of someone feeling safe to bring their whole self to work—these might seem like small victories, but they're the building blocks of transformational change.

The privilege of authenticity isn't something I take for granted, and it's something I'm committed to extending to others whenever and wherever possible.

Here's to authentic selves, inclusive communities, and the ongoing work of making professional spaces where everyone can truly belong.

Aaron Wallis is a founder and technology leader who positions himself as a "Technical-Creative Bridge." With over two decades of experience building technology that bridges creative vision with technical excellence.

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