About Me
I've spent over two decades refusing to choose between technical and creative paths. Instead, I've built a career at their intersection – starting as a TV commercial editor in regional Australia, then working in education tech, youth media, and advertising before founding Lexer.
As Lexer's CTO for 16 years, I built data platforms now used by major retailers globally, growing from a solo operation to 170 people across five countries. Throughout this journey, I've maintained my commitment to bringing creative thinking to technical challenges and technical thinking to creative ones.
What began as a social media monitoring tool before the term was widely recognized evolved into a comprehensive customer data platform under my technical leadership. This journey involved navigating complex regulatory environments like GDPR, raising capital through multiple rounds with significant investors, and scaling operations across Australia, America, and Asia.
Throughout this growth, I maintained a hands-on approach to product development while building high-performance technical teams. Lexer's success in serving major brands like Optus, BMW, Westpac, ANZ, and SingTel provided me with firsthand experience addressing the specific needs and expectations of Western enterprise clients.
T-Shaped Expertise
What makes my approach unique is the combination of broad expertise across multiple domains and deep specialization in bridging technical and creative worlds.
AI & Innovation
Practical implementation of AI technologies that deliver real value, including autonomous workflows and anticipatory design.
Data Systems
Integration with 50+ platforms across diverse data environments, supporting clients at varying stages of data sophistication.
Design Leadership
Award-winning product with a 4.5/5 G2 Crowd rating through comprehensive design systems that balance aesthetics with function.
Team Building
Scaling from solo founder to 170 team members across 5 countries, leading engineering teams across Australia and abroad.
Technical Development
Enterprise-grade cloud architecture, data processing systems, and responsive user interfaces that deliver real outcomes for users.
Business Growth
Enterprise sales with contracts up to $2M, multiple funding rounds, scaling to nearly $20M in annual revenue across multiple markets.
Security & Compliance
ISO-27001 certification and SOC-2 compliance implementation while maintaining the balance between security and usability.
With Depth of Expertise as a Technical-Creative Bridge Builder
My unique value lies in my ability to bridge technical and creative domains – serving as a translator, facilitator, and innovator who understands both worlds deeply. This rare combination allows me to create technology that is both powerful and resonant.
I convert complex technical concepts into accessible language while helping creative teams understand technical possibilities and constraints. I create environments where technical and creative teams collaborate effectively rather than working in silos. I design how users emotionally connect with technology, not just functionally interact with it.
This isn't just about making engineers and designers get along – it's about finding opportunities where technical capabilities enable new creative expressions, building technology that balances powerful functionality with intuitive interfaces, and creating digital experiences that evoke specific emotional responses and build trust.
The Personal Side
Beyond the code and creative frameworks, I'm a curious soul who finds joy in the intersection of technology and everyday life. My husband Corey and I call Melbourne home, having moved from Sydney after my early years in Wollongong. We share a passion for exploring new cities, hitting dance floors, and occasionally sipping mai tais on far-flung beaches. Our two French bulldogs, Susan and Elton, keep us grounded between adventures.
My appetite for discovery extends to the dinner table—I'm constantly seeking out new cuisines and restaurants, believing that food offers some of the most authentic connections to cultures and communities worldwide. When I'm not contemplating what life might look like 50 years from now or tinkering with our home automation setup, you'll likely find me researching our next travel destination or trying to grab a reservation at that new restaurant that's opened in town.
My Values
Connection: I believe in building authentic relationships that facilitate deeper understanding. The best solutions emerge when people actually understand and appreciate each other's worlds.
Creativity: I find innovative solutions to complex challenges and constraints, bringing fresh perspectives to seemingly intractable problems.
Exploration: I bring curiosity about both markets and cultures, helping navigate differences and discover new possibilities.
Development: I focus on growth outcomes for both businesses and team capabilities, believing that continuous improvement is essential.
Playfulness: I bring creativity, joy, and zest to every engagement and approach. Serious work doesn't have to be done seriously all the time.
Want to Geek Out?
Want to get the conversation started but not ready to talk shop?
Here are some conversations starters for you:
What life will look like in 50 years, Anything AI, Home Automation, Cooking, Restaurants, anything to do with Food, Gym & Fitness, Dogs.