I'm co-founding lokol with Neil Ackland — an AI company built on the belief that human taste matters more than ever in the age of AI. Before that, I spent 17 years as founder and CTO of Lexer.
AI has made content effectively free. Every time that's happened in history — Napster, social media, smartphones — the value of judgement has gone up, not down. People don't want more options. They want better filters. They want someone they trust to say: "pay attention to this, skip that, this is the one."
Lokol is the infrastructure for taste in the AI era. AI that operates in service of human taste rather than as a substitute for it. Publishers and creators get to keep their voice, their brand, and their economics. Audiences get to talk to the taste they already trust.
Human taste. AI scale.
We're building in public on Substack — the actual build log, not the polished LinkedIn version. What worked, what didn't, what we've changed our minds about.
Or, if you'd rather just wait for the thing: join the lokol.ai waitlist.
On top of lokol, I take on a small amount of advisory work. Usually with leadership teams who can see AI is going to matter, know the current plan isn't the plan, and want to lead the shift rather than hand it off to a consultant.
The work tends to be listening-heavy. A few weeks of getting under the skin of what the business is actually trying to do, a workshop or two to sharpen the half-formed ideas already in the room, and — by the end — a working proof of concept in the CEO's hands rather than a slide about what one might look like. Fewer decks, more things you can actually click on.
I'm not trying to become the AI function. I'm trying to help leaders lead the shift themselves, and leave the team with something they can pick up and keep building. If you think we might be useful to each other, email me.
I've always been the most creative person in the technical team, and the most technical person in the creative team. My whole career has lived at that seam.
I started Lexer solo in 2008 and spent the next 17 years turning it into a customer data platform. By the time I wrapped that chapter up in 2025 we'd grown to as large as 170 people, raised capital from leading Australian VCs, and worked with some of the biggest global brands.
More importantly, I lived every seat in that company at one point or another — founder-led enterprise sales, CTO, head of product, head of design, head of data, chief-of-whatever-needed-attention-that-quarter. The best software gets built when the people making it can hold commercial, creative and technical context in the same head at the same time. That's the lens I bring to lokol.
My husband Corey and I call Naarm (Melbourne) home — we moved from Sydney, with earlier stops in Wollongong. Our French bulldog Elton has strong opinions about the couch arrangement.
I like new cities, dance floors, mai tais on far-flung beaches, and restaurants that just opened. I think a lot about what life looks like in 50 years. I tinker with home automation. I'd rather talk about food and AI than almost anything else.
If you want to start a conversation without talking shop: ask me about the gym, Elton, restaurants, the 50-year view, or home automation.
lokol Substack · lokol.ai · LinkedIn · Personal Substack
Based in Naarm / Melbourne.