My entire career can be summed up as being the most creative person in technical teams, and the most technical person in creative teams. It's this intersection that has defined my approach to building technology that doesn't just work, it resonates.
After founding and growing Lexer for nearly 17 years, it's time to focus my energy on adisory work ambitious and fast-moving businesses to explore my creativity and innovative mindset.
Helping brands deploy and disrupt through AI, Data, Technology, and UX.
In a world where "tech consultants" drone on about synergies and paradigms, I've built a career doing something far more interesting: helping technical teams think creatively and creative teams think technically.
Actually, scratch that. What I really do is eliminate the artificial boundary between them entirely.
For over two decades, I've happily lived as a walking contradiction: the guy who brings wild ideas to engineering meetings, the one who talks technical constraints in creative brainstorms, the person who gets equally excited about elegant code and beautiful interfaces.
While everyone else was building powerful tools that people hated using, I built powerful tools people loved. The difference wasn't just in the pixels - it was in the philosophy.
Look at the products and companies you actually love. Nothing doesn't create "technically adequate" devices with "acceptable" interfaces. Teenage Engineering doesn't make "functional" synthesizers with "standard" controls. They create cohesive experiences where the technology and creativity are so intertwined you can't tell where one ends and the other begins.
That's not magic. It's methodology. And it's what I bring to the table.
Whether it's a whole new product, a data pipeline, an AI injection, technical debt cleanup, or a stalled project, Let's launch into orbit with focused, experienced, high-velocity execution. Evolution, or Revolution
Experienced technical leadership without the full-time commitment. Get strategic guidance, team development, architectural oversight, and technical decision-making tailored to your specific needs and growth stage.
Help your team find and identify creative and innovative opportunities that balance technical feasibility with emotional resonance, particularly in the rapidly evolving AI landscape.
Ongoing advisory relationship for founders and leaders who need a trusted voice on technical decisions, product strategy, brand, and building highly cross-functional teams.
Short, intense engagements to lubricate fresh thinking into stuck projects, teams, or products. Breaking through barriers by bridging technical and creative approaches.
What sets my approach apart is my unique position at the intersection of technical capability and creative vision. Throughout my career, I've consistently found myself as "the most creative person in the technical team, or the most technical person in the creative team."
This perspective allows me to:
What makes my approach different isn't just what I do, but how I do it:
Connection - I build bridges between people, disciplines, and ideas not through formality but through genuine curiosity and mutual respect. The best solutions emerge when people actually understand and appreciate each other's worlds.
Play with Purpose - I bring a playful energy to serious challenges, creating environments where experimentation is encouraged and failure is just another learning opportunity. This isn't about making work "fun" - it's about making it more effective.
Expedition Mindset - I approach each project as an expedition into unexplored territory, bringing both the excitement of discovery and the rigor of preparation. The most interesting solutions often lie just beyond the edge of the map.
Practical Creativity - I balance wild creative thinking with pragmatic execution. Ideas are easy; bringing them to life in ways that actually work requires both imagination and discipline.