Hi, I'm Aaron.

My entire career can be summed up as being the most creative person in technical teams, and the most technical person in creative teams. It's this intersection that has defined my approach to building technology that doesn't just work, it resonates.

After founding and growing Lexer for nearly 17 years, it's time to focus my energy on adisory work ambitious and fast-moving businesses to explore my creativity and innovative mindset.

Helping brands deploy and disrupt through AI, Data, Technology, and UX.

Introduction

In a world where "tech consultants" drone on about synergies and paradigms, I've built a career doing something far more interesting: helping technical teams think creatively and creative teams think technically.

Actually, scratch that. What I really do is eliminate the artificial boundary between them entirely.

For over two decades, I've happily lived as a walking contradiction: the guy who brings wild ideas to engineering meetings, the one who talks technical constraints in creative brainstorms, the person who gets equally excited about elegant code and beautiful interfaces.

While everyone else was building powerful tools that people hated using, I built powerful tools people loved. The difference wasn't just in the pixels - it was in the philosophy.

Look at the products and companies you actually love. Nothing doesn't create "technically adequate" devices with "acceptable" interfaces. Teenage Engineering doesn't make "functional" synthesizers with "standard" controls. They create cohesive experiences where the technology and creativity are so intertwined you can't tell where one ends and the other begins.

That's not magic. It's methodology. And it's what I bring to the table.

My Approach

What sets my approach apart is my unique position at the intersection of technical capability and creative vision. Throughout my career, I've consistently found myself as "the most creative person in the technical team, or the most technical person in the creative team."

This perspective allows me to:

  • Translate technical constraints into creative opportunities
  • Help technical teams understand the emotional and experiential aspects of their work
  • Guide creative teams in developing visions that are ambitious yet technically viable
  • Bridge communication gaps between technical and creative professionals
  • Balance the technical implementation of AI with thoughtful user experience design
More About Me

What makes my approach different isn't just what I do, but how I do it:

Connection - I build bridges between people, disciplines, and ideas not through formality but through genuine curiosity and mutual respect. The best solutions emerge when people actually understand and appreciate each other's worlds.

Play with Purpose - I bring a playful energy to serious challenges, creating environments where experimentation is encouraged and failure is just another learning opportunity. This isn't about making work "fun" - it's about making it more effective.

Expedition Mindset - I approach each project as an expedition into unexplored territory, bringing both the excitement of discovery and the rigor of preparation. The most interesting solutions often lie just beyond the edge of the map.

Practical Creativity - I balance wild creative thinking with pragmatic execution. Ideas are easy; bringing them to life in ways that actually work requires both imagination and discipline.

More about my services